Public relations over public good
I'm moved by the new Cadbury ad . After all, who wouldn't? It combines nostalgia with gender empowerment, with cricket being the deified cherry on top. There is no doubt that the folks at Ogilvy are brilliant at what they do. And I'm certainly not the only one who thinks so. Oh wow!! Take a bow, Cadbury Dairy Milk and Ogilvy :) A simple, obvious twist that was long overdue, and staring right at all of us all this while! pic.twitter.com/Urq8NXtg7W — Karthik 🇮🇳 (@beastoftraal) September 17, 2021 Unfortunately, I'm also very conflicted about the ad, because the creator's name - Ogilvy - takes me back a different memory lane. About two decades ago, the IPCC released it's Third Assessment Report (please, bear with me, I will not bore you with science this time). In contrast with the cautious phrasing of the previous reports, the Third Assessment Report said it quite clearly: it wasn't natural variability, it was human influence that was causing the climate ...